The Struggle for African Creators to Get Paid on TikTok
TikTok, a social media platform, has faced criticism for not paying African countries for content created by African users. There are several reasons for this:
1. Licensing agreements: TikTok has licensing agreements with music labels and copyright holders, but these agreements might not cover African territories or content creators.
2. Revenue sharing: TikTok’s revenue sharing model prioritizes creators with a large following or high engagement. African creators might not have the same level of visibility or engagement as creators from other regions.
3. Monetization policies: TikTok’s monetization policies might not be tailored to African markets, making it difficult for creators to earn money through the platform.
4. Payment infrastructure: In some African countries, payment infrastructure and banking systems might be underdeveloped, making it challenging for TikTok to distribute payments to creators.
However, it’s important to note that TikTok has taken steps to address these issues, such as:
1. Partnering with African music labels: TikTok has partnered with African music labels to license music and provide revenue to African artists.
2. Launching monetization programs: TikTok has launched programs like Ad Revenue Sharing and the Creator Fund to help creators earn money.
3. Improving payment infrastructure: TikTok is working to improve payment infrastructure in African countries to facilitate payments to creators.
Despite these efforts, there is still a need for more equitable revenue sharing and support for African creators on the platform.